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New arrivals

Vol.4 Designed for Adventures

Vol.4 Designed for Adventures

Watches that support adventurers through their functions and durability. The watches meant to challenge the extreme limits of human endurance.

Vol.6 Our world consists of light and shadow.

Vol.6 Our world consists of light and shadow.

In addition to excellent legibility, designers have even taken into consideration the effect of “light and shadow.”

Vol.5 Every color has a reason.

Vol.5 Every color has a reason.

How do watch designers consider the color combination to complete the design? Designers believe there should always be clear reasons.

Vol.3

Watch designs full of “enterprising spirit” fashioned with the latest technological advances and new ways of creative thinking.

Vol.4 Diamonds are eternal. Is their potential unlimited?

Vol.4 Diamonds are eternal. Is their potential unlimited?

Gem stones that provide the wearer with an uplifting feeling. Story about diamonds that have an overwhelming presence and have continued to mesmerize us.

Vol.3 Designing watches is like putting on make-up.

Vol.3 Designing watches is like putting on make-up.

Watch dials are referred to as “faces” of the watches. How do designers beautify the faces?

Vol.2

Unique avant-garde watches first appearing during “the dawn of the digital watch” from 1970 through 1990.

Vol.2 Watches with nicknames

Vol.2 Watches with nicknames

Two designers exchange some imaginative interpretations of why the certain Seiko watches are so popular that our fans have given them their own nicknames apart from their model names and references.

Vol.1

Unique watch designs we Seiko designers have created amidst the long history of over 100 years.

Vol.1 Designing watches from a bug’s-eye view.

Vol.1 Designing watches from a bug’s-eye view.

From what viewpoint do designers create their own proprietary designs in miniscule spaces?