by Seiko Design

Exhibition “Forest of Mechanisms 2026”: October 30 – November 23, 2026

Exhibition “Forest of Mechanisms 2026”: October 30 – November 23, 2026

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

New Arrivals

Exhibition “Forest of Mechanisms 2026”: October 30 – November 23, 2026

Exhibition “Forest of Mechanisms 2026”: October 30 – November 23, 2026

Exhibition “Forest of Mechanisms 2026”: October 30 – November 23, 2026

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

The Seiko Astron SSH151 has won four prestigious design awards. In this article, the designers who created this watch share the story behind its award-winning design and the ideas that shaped it.

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Born from the challenge of bringing the delight of large-scale karakuri clocks into the home, Fantasia traces the evolution of the series while exploring the design philosophy behind it.

List of New Arrivals

Stories

Here are some of the stories
behind Seiko's designs.

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

Vol.44 A Remarkable Four Design Award Wins Why the Seiko Astron SSH151 Has Earned Worldwide Recognition

The Seiko Astron SSH151 has won four prestigious design awards. In this article, the designers who created this watch share the story behind its award-winning design and the ideas that shaped it.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

This is a solar-powered clock designed for indoor use, such as in office spaces. Here is the story behind its creation.

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

The watch once affectionately known as the Rotocall. The designer behind the new creations honoring the original shares the untold story of their work.

List of Stories

Design Museum

Here are some of Seiko's past masterpieces.

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Vol.12 Bringing the Dream of Karakuri Clocks into Everyday Life: The Design of Fantasia

Born from the challenge of bringing the delight of large-scale karakuri clocks into the home, Fantasia traces the evolution of the series while exploring the design philosophy behind it.

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Looking back at a series of visionary project exhibitions that have continuously pushed the boundaries of watch-based ideas, from the cultural hub of Harajuku, Tokyo.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

An introduction of projects of the past that have led to the Seiko of today, along with several iconic watches.

List of Design Museum