by Seiko Design

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

New Arrivals

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

This is a solar-powered clock designed for indoor use, such as in office spaces. Here is the story behind its creation.

The exhibition “power design project presents: Passionately and Obsessively Crafted Watches” will be held from March 14 to 29, 2026.

The exhibition “power design project presents: Passionately and Obsessively Crafted Watches” will be held from March 14 to 29, 2026.

The exhibition “power design project presents: Passionately and Obsessively Crafted Watches” will be held from March 14 to 29, 2026.

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

The watch once affectionately known as the Rotocall. The designer behind the new creations honoring the original shares the untold story of their work.

List of New Arrivals

Stories

Here are some of the stories
behind Seiko's designs.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

Vol.43 Though this solar-powered clock may appear ordinary, it is anything but.

This is a solar-powered clock designed for indoor use, such as in office spaces. Here is the story behind its creation.

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

Vol.42 Redesigning a high specification watch that traveled through space from just a few sketches

The watch once affectionately known as the Rotocall. The designer behind the new creations honoring the original shares the untold story of their work.

Vol.41 Reflecting on Seiko Seed: Part 3 What makes watches tick: The power of engineering that reveals inner beauty

Vol.41 Reflecting on Seiko Seed: Part 3 What makes watches tick: The power of engineering that reveals inner beauty

Vol.41 Reflecting on Seiko Seed: Part 3 What makes watches tick: The power of engineering that reveals inner beauty

We invited the producers and creators behind Seiko Seed’s special exhibition project Forest of Mechanisms to reflect on the production process and the insights they gained.

List of Stories

Design Museum

Here are some of Seiko's past masterpieces.

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Vol.11 Seiko Seed Exhibitions: Exploring experimental ideas and forms that reimagine the potential of watches

Looking back at a series of visionary project exhibitions that have continuously pushed the boundaries of watch-based ideas, from the cultural hub of Harajuku, Tokyo.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

An introduction of projects of the past that have led to the Seiko of today, along with several iconic watches.

Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.

Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.

Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.

The design of stopwatches which support great moments in sports from behind the scenes with their high accuracy and legibility.

List of Design Museum