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New arrivals

Vol.15 Unraveling the mysteries of the cocktail-inspired watches.

Vol.15 Unraveling the mysteries of the cocktail-inspired watches.

What are the cocktail-inspired watches that quietly keep selling so well? Two designers attempt to unravel the mysteries behind the design of these watches.

Vol.14 The Milan Design Week 2019

Vol.14 The Milan Design Week 2019

Two designers who attended the Milan Design Week 2019 discuss the various exhibitions and what they learned from the experience.

Vol.13 The world of luxury watches.

Vol.13 The world of luxury watches.

An anecdote about essential elements for designing luxury watches: the story, care and attention to detail, and style.

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

The innovative functions and designs of a new concept in sports watches, the Airpro, which was launched in 1997 and enjoyed popularity among young people.

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

A discussion of the April Fools’ Day project, which members of the Design Center Department have been working on by themselves, devising ideas and sending them out to the world, since 2017.

Vol.11 Watches with nicknames: Part 2

Vol.11 Watches with nicknames: Part 2

As a sequel to our previous article, “Watches with nicknames,” two designers discuss other watches that have also acquired nicknames.

Vol.5 Designs of Seiko LUKIA

Vol.5 Designs of Seiko LUKIA

The history of Seiko LUKIA designs, which have captured the subtleties of the times and supported women for more than 20 years since their launch.

Vol.10 What kind of watches does a designer love?

Vol.10 What kind of watches does a designer love?

What kind of watches appeal to the watch designer who became the first designer to receive the Contemporary Master Craftsman Award in 2014?

Vol.9 The relationship between watches and romantic attraction.

Vol.9 The relationship between watches and romantic attraction.

A discussion on the intriguing relationship between watch design and romantic attraction based on a survey conducted among women.

Vol.8 The green watch, the most enigmatic Seiko watch ever.

Vol.8 The green watch, the most enigmatic Seiko watch ever.

The Alpinist, the mountaineering watch with the green dial. Verification of the design differences between the 1995 version and the 2006 version.